What I have done

Work Experience

My introduction

Business Developer

"Self driven specialist in sales and digital marketing, I have extensive experience in defining and implementing strategic plans for businesses."

"Nowadays the customers are users"
Lucas Rincón
Before I worked as: Territory Sales Manager, Digital Manager, UI/UX Designer, Front-end developer

My former colleagues say...

(...) Lucas is a tremendous asset to business for bringing new customers and upscaling the operations in Spain. Lucas is driven, bright, and very easy to work with. His 'can do' attitude and motivation is fascinating.
(...) Great team player and always there to help and guide when needed, from translations to input regarding SEO and other digital marketing channels. The actions taken by Lucas have had a very positive impact on our Spanish online presence.
Work experience

Where I worked in

REGIONAL KEY ACCOUNT MANAGER / MICHELIN Connected Fleet

• SaaS Transport Management System. May 2023 – Now. Barcelona (Remote)

Sales and business development responsible for the North-Eastern region of Spain, encompassing Catalonia, Aragon, Valencia, Basque Country, and Navarre. Specializing in SaaS fleet management systems and complex solutions for connected vehicles and tires. Successfully managed major existing customer accounts in the region while identifying and pursuing new business opportunities. Skilled in crafting compelling proposals to drive negotiations and secure deals.

TERRITORY SALES MANAGER / Addsecure

• IoT and Saas Company for fleets. Aug 2022 – Mar 2023. Barcelona.

Building a solid IoT and Saas solutions portfolio for transport companies in Iberia region.

SALES AND ACCOUNT MANAGER / Addsecure

• IoT and Saas Company for fleets. Jan. 2021 – Aug 2022. Barcelona.

Addsecure is a global IoT company. The Smart Transport division optimises the efficiency and increase the security of vehicles fleets.
Our online platform connects to the IoT devices installed in the vehicles: cameras (dashcam), GPS location, fleet efficiency monitoring, remote tachograph download, temperature and pressure sensors, breathalyser and ignition interlock. Driver training and coaching.

GENERAL MANAGER / RTL Telematics Spain

• Telematics for vehicles. Feb. 2019 – Jan 2021. Barcelona.

Business development.

FOUNDER, UI UX DESIGNER, FRONT-END DEVELOPER / Alusión Digital

• Digital Advertising Company. Jun. 2015 – Ene 2019. Barcelona.

CEO. Business administration, Project management. Web and UX designer, Front-end developer. Services: Digital communication and online marketing, creativity and websites/apps development.

WEB DESIGNER & DEVELOPER GVC Holdings, Atlantic Version

• Online Bets and Casino · Dec. 2014 – Jun. 2015. Barcelona

Gambling company. Online bets, casino and slots. Web design and development for apuestalatina.com, latin american version of british company GVC Holdings-Sportingbet.

WEB DESIGNER, DEVELOPER: / Eumo

• Graphic Design Studio · Jun. 2014 – Dec. 2014

Web design and development for brands and companies.

FREELANCE / Dogwithglasses

• Onffline Advertising · Sept. 2013 – May 2015. Barcelona

Off-online advertising campaigns. Design and web development, SEO, Web analitycs. Online strategy and social media management.

WEB DEVELOPER / De Ramos & Serch

• Digital Design Studio · Jul 2013 – Jul 2014. Zaragoza

Layout design and web optimization.
Online marketing, SEO, Analitycs and Social Media campaings.

CREATIVE STRATEGIST / 3lemon

• Advertising Company · Sept. 2010 – Jun 2013. Zaragoza & Madrid

Advertising campaigns for brands: Peugeot, Nokia, Movistar, Telepizza, Grupo Cortefiel (Springfield, Pedro del Hierro, Cortefiel), Grupo Vips, Bankia, El Corte Inglés.
Manager of corporate profiles in social media, content creator, offline/online campaigns, Activity reports, SEO y online reputation, blogs and forums monitorization. Commercial proposals for brands and advertising agencies contests.

Formación

What I studied

STUDIES

MBA – Master of Business Administration
Universidad de la Rioja UNIR. Apr 2021 – May 2022.

Digital Transformation Specialist
Universidad de la Rioja UNIR. Apr 2021 – Dec 2021.

Post-degree Advertising Design and Creativity
ELISAVA, Design and Engeneering School. Feb 2014 – Jul 2014. Barcelona

Degree in Advertising, Marketing and Public Relations
San Jorge University. 2008 – 2012. Zaragoza

COURSES

Global Training Sales Program
MICHELIN. Jun 2023. Aberford UK.

Startup’s Program Explorer of Santander Bank
CISE, Terrassa Space. Feb 2018 – Jul 2018. Barcelona

Adwords & SEO/SEM
Google Academies. 2013. Zaragoza

Digital Project Management and Web Creation
Ibercaja Zentrum. 2013. Zaragoza

LANGUAGES

Spanish Native

English for business
Working for english speaking companies since 2019.

AWARDS

1st Prize, Explorer Terrasa Space 2018.
Startup’s Explorer Program of Santander Bank

Creation of business model and development of an online platform “iwanta.pet” to facilitate the pet adoption between animal shelters and people. In addition, the platform had a marketplace with professionals, services and shops specialized in pets.
The prize was a travel to San Francisco where we visited the headquarters of Silicon Valley’s big companies such as Google, Apple, Facebook or Airbnb.

SKILLS AND TOOLS

Analitycs, Management and Prototyping
Google Analytics, Google Search Console, Slack, Trello, Teams, MS Office. Salesforce.


Social Media and Internet
Corporate and brands online profiles management.
Google Adwords, Facebook Ads, Instagram Ads.
Planning and strategy for on-offline campaigns.
Online reputation and SEO.


Design and Development
Adobe Photoshop, Adobe Illustrator, HTML, CSS, Javascript, WordPress, Mailchimp, Powerpoint, Keynote.